When we look at the advertisements which take place on the tv, billboards and magazines, we see that there is a general concept, nudity. It is obvious that "sex sells", but there are naked people almost in every advertisement, even the product has no connection with nudity. For example, if this is an underwear advert, it is very natural the models to be naked, but I cannot understand why there is a naked man in a vodka advertisement.
I am not criticising it, if I were in advertising business, I would also use the most advantageous way but I just cannot understand why it is so effective on the audience.
For example, there is a campaign in Australia which aims to protect the lambs and create an awareness. They say that sheeps suffer during their transportation and they get killed wildly and in a very painful way and they ask for people's support. This is a very beneficial campaign for animal rights but I cannot understand again, why there is a naked woman next to the sheep, on the poster of campaign.
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